Paola

The 3 Things You Can Start Doing Right Now To Start Attracting Your Best Clientele

I know many of you are trying to grow your clientele, find the right clientele, or worry that once you get licensed, you will struggle to find clients. I’ve been in all 3 scenarios, trying to build one, trying to find one that genuinely valued my work, and consistently generating more and more prospects. After

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5 Components To An “Aesthetic” Manicure

If you’ve been hanging out on Instagram long enough, you’ve probably caught on to the beautiful aesthetic manicures profiles, those manicures that look elegantly chic, touched by diffused lighting, decked with jewelry, and sometimes even bundled in cozy apparel. The designer and creators of these manicures are often very elusive, fashionistas themselves, and often command

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[INTERVIEW] Nail Thoughts Volume 4- A Chat With The Artist + Swatches!

Today I’m sitting down with Katie Masters, the California-based nail artist behind the super whimsical and fun brand, Nail Thoughts. The Nail Thoughts brand hosts social media channels with a combined subscriber base of over 450,000 raving fans! Most notably… Katie’s Nail Thoughts Brand is known for its partnership with one of Japan’s most successful

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How To Dainty Crystals On Japanese Gel Overlay (Builder Gel)

Do you or your clients want low-commitment fun? Today’s post is all about that. I’m taking a structured overlay previously created with Kokoist Platinum Filler Base, then gently retouching the growth with a super low viscosity gel from Vetro (Max Base). I then take a beautiful color from Vetro and accent it with tiny embellishments.

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